In today's rapidly evolving business landscape, executing a well-crafted sales strategy is more critical than ever. Companies often face hurdles in aligning their strategic vision with day-to-day operations, especially within an omnichannel environment. This blog post...

The Growth Wheel concept in Lean Sales 4.0 is an evolution from the traditional linear sales funnel. It transitions to a cyclical model. This model places the customer at the center of all sales and marketing activities. This approach aligns closely...

Applying Lean Principles to Sales: A Perfect Fit for B2B Companies Lean thinking, rooted in the Toyota Production System, has revolutionized manufacturing, but its principles are just as powerful when applied to sales. In the context of B2B sales, Lean Sales helps...

In this episode, we explore Lean Sales and how applying Lean thinking to sales processes can help companies shorten sales cycles, accelerate the flow of the sales funnel, and reduce the cost of sales—all at the same time. Lean Sales enables businesses to create...

Big bang transformation or systematic iterations? The sales playbook is being rewritten. Buyers now conduct extensive research online and leverage Generative AI tools to evaluate providers and products long before engaging with sales teams. This paradigm shift is just...

In the world of B2B sales, particularly within subscription and SaaS (Software as a Service) business models, the way we approach landing new customers and expanding accounts needs a fresh perspective. Traditional sales methods focus heavily on understanding customer...

Introduction Welcome to the dawn of a new era in sales performance coaching! Today, we're thrilled to introduce Lean Sales Coach, an innovative, AI-driven platform designed to revolutionize the way B2B sales organizations operate. Leveraging the principles of the...

Value and waste and the core concepts in Lean thinking. We should always focus on value and meticulously eliminate waste. Sales is a perfect candidate for application of these simple concepts.  You have come this far so I assume you are interested about growing...

Lean thinking is based on set of well thought principles. These have been created and improved during the past 50 years.  Specification of value – Value can only be defined by the customer (based on his or her needs). Identify value stream – The Value Stream is a...