The Growth Wheel concept in Lean Sales 4.0 is an evolution from the traditional linear sales funnel. It transitions to a cyclical model. This model places the customer at the center of all sales and marketing activities. This approach aligns closely...
Applying Lean Principles to Sales: A Perfect Fit for B2B Companies Lean thinking, rooted in the Toyota Production System, has revolutionized manufacturing, but its principles are just as powerful when applied to sales. In the context of B2B sales, Lean Sales helps...
In this episode, we explore Lean Sales and how applying Lean thinking to sales processes can help companies shorten sales cycles, accelerate the flow of the sales funnel, and reduce the cost of sales—all at the same time. Lean Sales enables businesses to create...