Big bang transformation or systematic iterations? The sales playbook is being rewritten. Buyers now conduct extensive research online and leverage Generative AI tools to evaluate providers and products long before engaging with sales teams. This paradigm shift is just...
In the world of B2B sales, particularly within subscription and SaaS (Software as a Service) business models, the way we approach landing new customers and expanding accounts needs a fresh perspective. Traditional sales methods focus heavily on understanding customer...
The landscape of sales is undergoing a seismic shift, spurred by advancements in technology and changing buyer behaviours. This shift, which began subtly even before the pandemic, has accelerated at an unprecedented pace, leading us into a new era of sales and...