The Real Value of Lean in B2B Sales In today’s competitive business landscape, traditional sales strategies often struggle to keep up with changing customer demands and the need for sustainable growth. This is where Lean Sales comes in—a transformative...
Are your sales efforts scattered, chasing every lead that crosses your path? Or are you methodical, focusing on opportunities that are truly worth your time? Opportunity Qualification Criteria (OQC) is the compass your sales team needs to navigate the unpredictable...
In today's rapidly evolving business landscape, executing a well-crafted sales strategy is more critical than ever. Companies often face hurdles in aligning their strategic vision with day-to-day operations, especially within an omnichannel environment. This blog post...
The Growth Wheel concept in Lean Sales 4.0 is an evolution from the traditional linear sales funnel. It transitions to a cyclical model. This model places the customer at the center of all sales and marketing activities. This approach aligns closely...
Applying Lean Principles to Sales: A Perfect Fit for B2B Companies Lean thinking, rooted in the Toyota Production System, has revolutionized manufacturing, but its principles are just as powerful when applied to sales. In the context of B2B sales, Lean Sales helps...
In this episode, we explore Lean Sales and how applying Lean thinking to sales processes can help companies shorten sales cycles, accelerate the flow of the sales funnel, and reduce the cost of sales—all at the same time. Lean Sales enables businesses to create...
Big bang transformation or systematic iterations? The sales playbook is being rewritten. Buyers now conduct extensive research online and leverage Generative AI tools to evaluate providers and products long before engaging with sales teams. This paradigm shift is just...
In the world of B2B sales, particularly within subscription and SaaS (Software as a Service) business models, the way we approach landing new customers and expanding accounts needs a fresh perspective. Traditional sales methods focus heavily on understanding customer...
The landscape of sales is undergoing a seismic shift, spurred by advancements in technology and changing buyer behaviours. This shift, which began subtly even before the pandemic, has accelerated at an unprecedented pace, leading us into a new era of sales and...