The Real Value of Lean in B2B Sales In today’s competitive business landscape, traditional sales strategies often struggle to keep up with changing customer demands and the need for sustainable growth. This is where Lean Sales comes in—a transformative...
Are your sales efforts scattered, chasing every lead that crosses your path? Or are you methodical, focusing on opportunities that are truly worth your time? Opportunity Qualification Criteria (OQC) is the compass your sales team needs to navigate the unpredictable...
In today's rapidly evolving business landscape, executing a well-crafted sales strategy is more critical than ever. Companies often face hurdles in aligning their strategic vision with day-to-day operations, especially within an omnichannel environment. This blog post...
The Growth Wheel concept in Lean Sales 4.0 is an evolution from the traditional linear sales funnel. It transitions to a cyclical model. This model places the customer at the center of all sales and marketing activities. This approach aligns closely...
In the world of B2B sales, particularly within subscription and SaaS (Software as a Service) business models, the way we approach landing new customers and expanding accounts needs a fresh perspective. Traditional sales methods focus heavily on understanding customer...
The landscape of sales is undergoing a seismic shift, spurred by advancements in technology and changing buyer behaviours. This shift, which began subtly even before the pandemic, has accelerated at an unprecedented pace, leading us into a new era of sales and...
Value and waste and the core concepts in Lean thinking. We should always focus on value and meticulously eliminate waste. Sales is a perfect candidate for application of these simple concepts. You have come this far so I assume you are interested about growing...
Lean thinking is based on set of well thought principles. These have been created and improved during the past 50 years. Specification of value – Value can only be defined by the customer (based on his or her needs). Identify value stream – The Value Stream is a...
All SaaS companies are seeking to grow MRR. Is this different from other types of selling? Can one apply Lean thinking in SaaS revenue growth? Growing SaaS revenue with flow optimisation SaaS companies focus on selling their Software-as-a-Service offerings. Finding...