Stop selling.
Start managing sales.
Lean Sales is an end-to-end management system that turns B2B sales into a predictable, improvable process — for humans and AI agents alike.
Why B2B sales organizations fail
Most sales teams don't have a system. They have a collection of individual performers and disconnected tools.
Hero Dependency
Success depends on a few top performers. When they leave, revenue follows. Knowledge stays in heads, not systems.
Unpredictable Pipeline
Forecasts are guesswork. Deals stall without warning. Nobody knows which opportunities will actually close.
Invisible Process
No standard way to qualify, discover, or close. Each rep invents their own approach. Improvement is impossible to measure.
AI Amplifies Chaos
Adding AI without methodology just makes bad processes faster. You automate waste instead of eliminating it.
"If you can't describe what you are doing as a process, you don't know what you're doing."— W. Edwards Deming
Lean Sales: A management system, not a methodology
Lean Sales applies lean manufacturing principles to B2B sales — eliminating waste, creating flow, and enabling continuous improvement.
Customer Value First
Every action must create demonstrable value for the customer. If it doesn't add value, it's waste.
Align to Customer Journey
Map your process to how customers actually decide, not how you want to sell.
Proactive Over Reactive
Engage before RFPs. Proactive opportunities close at 60% vs 20% for reactive.
Data-Driven Qualification
Use fact-based criteria, not salesperson intuition. Qualify systematically.
Eliminate Waste
Remove activities that don't add value: waiting, rework, over-processing, defects.
Continuous Improvement
Build feedback loops. Measure, learn, improve. Every week, every quarter.
Lean Sales works for people and AI agents
The same principles. Different implementations. Both need a system to succeed.
Lean Sales for People
Turn sales into a process, not a solo performance.
- 6-phase implementation framework
- Value Stream Zipper method
- Customer segmentation model
- Qualification framework (FOR/ACT/FIT/WIN)
- Continuous improvement cycles
Lean Sales for AI Agents
AI amplifies everything — including chaos. Give your agents a control system.
- 26 specialized AI agents
- 3-zone deployment model
- 3 growth motions (Expand/Acquire/Enter)
- Cynefin-based complexity matching
- Feedback loops and learning
4-Question Qualification
Every opportunity scored 0-100. Below 40 = walk away. Above 80 = pursue aggressively.
Start small, prove value, scale
Every engagement is designed to demonstrate results before you commit further.
Keynote / Workshop
See what's possible. Experience Lean Sales methodology and AI agents in action.
- Methodology introduction
- Live AI agent demonstration
- Your pipeline analysis
Pilot
2-3 agents in production. Your data, your CRM, measurable results.
- 2-3 months duration
- CRM integration
- 10 users included
- ROI measurement report
Transformation
Full deployment. All 26 agents, complete integration, team training.
- 4-6 months implementation
- All 26 AI agents
- Full CRM integration
- Change management
Managed Operations
We run your AI sales operations. Continuous optimization and improvement.
- Ongoing management
- Dedicated success manager
- Monthly performance reviews
- Continuous agent updates
Lean Sales: More Sales with Less Selling
The methodology was originally published in 2013, applying lean manufacturing principles to B2B sales. Elimination of waste. Continuous improvement. Customer value focus. Process over heroes.
Now, over a decade later, AI makes it possible to operationalize these principles at scale. The methodology guides both human teams and AI agents toward the same goal: predictable, improvable sales performance.
Ready to turn sales into a system?
Start with a conversation. No pitch, just problem mapping.